While developing an online store for cable products, we had to solve a number of interesting problems. First it was necessary to apply the e-commerce techniques to a non-trivial for this goods type - industrial cable. Therefore, we paid special attention to the concept of information representation.
The site contains two classes of goods. We had to realize the different category page concepts for each of them. Category page of the first type:
Category page of the second type:
Each cable has a plurality of modifications are presented in tabular form. Such tables are often of a big size. Because of the of alternating rows background color, as well as highlight the active row in the table, the table remains in a good readability.